
ADVERTISING //
IS FUNDAMENTALLY PERSUASION AND PERSUASION HAPPENS TO BE NOT A SCIENCE. BUT AN ART.
- WILLIAM BERNBACH
CREATIVE DIRECTOR (ART)
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Born in Singapore, John is a creative fuelled by curiosity and driven with passion. Education isn't really in his books, engineering made him realised his true path. After more than a decade of persistence, the self-made Designer, turned Art director, now Creative director has created regional work for some of the biggest brands known.
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John started in advertising in 2001 armed with only a single thing, passion. With no formal education in the industry, John picked up the necessary software skills through his own will, working his way up from a local ad agency doing design and website design to being a full-fledged Digital Creative Director. A believer in having fun in his work, John loves cracking challenging briefs. Maybe thats why he doesnt look his age.
Accumulating lots of ground knowledge and experience the hard way, he has delivered work for global brands such as Dove, Ponds, Clear, AXE, Walls as well as local accounts such as Maybank, American Express, Sentosa, Prudential, Citroen, Hyundai, Cold Storage, Changi Airport, Frasers Centrepoint Malls, Panasonic, Courts, Guardian, HTC and Sony.
CREATIVE DIRECTION
CREATIVE STRATEGY
ART DIRECTION
IDEATION
DIGITAL MEDIA
BRANDING AND IDENTITY
PRINT AND WEB
BRANDS I'VE WORKED ON
- UNILEVER
- PONDS
- DOVE
- AXE
-CLEAR
- BEN & JERRYS
- KNORR
- WALLS
- REXONA
- LIFEBUOY
- SONY
- COURTS
- CITROEN
- MAYBANK
- PRUDENTIAL